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This was listed in one of D&AD's New Blood project briefs.
GiffGaff is a mobile network operating company with its own recycling program where its customers can mail their old phones to either receive cash rewards or in-store credit. This project aims to promote their recycling program and promote how easy and convenient it is to do it through GiffGaff.
GiffGaff Gives Back
Motion Graphics / Advertising
My main target audience is anyone in their 20~30s who is looking to get rid of their old phone for cash rewards or in-store credit.
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